Digital Success in Troubling Times
Yesterday I had the pleasure of speaking at a luncheon hosted by AAF Houston and the Houston Interactive Marketing Association. The theme was “what you need to know NOW”. These are challenging times...
View ArticleThe Silver Lining for Interactive?
This recession will shake things up for marketers. Now is the time to make changes that are long overdue. Times are Changing! Since 1997 we’ve benefited from a lengthy bull market characterized by...
View ArticleThe Problem With Attribution
Repost of my Data Driven Thinking byline published by AdExchanger In recent months we’ve heard some noise about the problems with using multi-touch attribution to measure and optimize ad spend (see...
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